The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Mercedes-Benz
Client
Title
Category
Award
Points
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai Category: Consumer - Print / Dimensional Mailing
Points: 25.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Cinema Advertising
Points: 25.0
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Category: Experiential & Installations / Brand Installations
Points: 21.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Online Films & Video / Long Form - Single
Points: 15.0
Website Detroit 2002
Agency: SCHOLZ & VOLKMER / Wiesbaden Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Car Car Car
Agency: Springer & Jacoby / Hamburg Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg Category: Long Form Video / Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Long Form Video / Single
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg Category: Online Films & Video / Long Form - Single
Points: 10.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Craft - Cinematography / Single
Points: 10.0
Web Site e-class estate
Agency: Scholz & Volkmer / Wiesbaden Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 5.0
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
Website R-Class
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Category: Web Sites / Business to Consumer
Points: 5.0
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg Category: Cinema or Non-Broadcast / Single
Points: 5.0
The Anatomy of Pro-Safe
Agency: Agency Republic / London Category: Microsites / Product-Specific Subsites
Points: 5.0
Let's Talk
Agency: Clemenger BBDO Melbourne / Melbourne Category: Banners - Fixed Space / Single
Points: 5.0
Fit
Agency: Grey Comunicação / Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
MB Tweet Race
Agency: Razorfish / Seattle Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore Category: Consumer Television / Under $80K Budget - Campaign
Points: 5.0
Cars tweet empty parking spaces
Agency: Jung von Matt AG / Stuttgart Category: Experiential Advertising / Events and Competitions
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Reindeer in Headlights
Agency: BBDO / Toronto Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Who knows what you're getting.
Agency: Network BBDO / Johannesburg Category: Radio / Consumer - Campaign
Points: 5.0
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg Category: Radio Craft / Scriptwriting
Points: 5.0
Feel Free
Agency: CONTRAPUNTO BBDO / MADRID Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin Category: Production Design
Points: 3.0
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin Category: Original Music / Score
Points: 3.0
Travel G-class
Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York Category: Craft / Photography
Points: 3.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg Category: Cinema Advertising
Points: 2.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg Category: Under 100K Budget
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Craft - Direction / Single
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Category: Craft - Editing / Single
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Category: Craft - Cinematography / Single
Points: 2.0
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin Category: Use of Music / Original Music
Points: 2.0
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin Category: Use of Music / Original Music
Points: 2.0
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Cinema Advertising
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
Millboard
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Mercedes-Benz
Title:
Website Detroit 2002
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Web Site e-class estate
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Part 1, Part 2, Part 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Website 7 Years Later
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Green, Purple, Spain, Texaco, Crosses
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Sounds of summer
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Website R-Class
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
The Anatomy of Pro-Safe
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Let's Talk
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Fit
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
BlueEFFICIENCY
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Cars tweet empty parking spaces
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Feel Free
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
Travel G-class
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Under 100K Budget
Award:
2019 Film Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mercedes Benz USA
Title:
No Limits
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
